• Meet the Producers: Jimmy Luvs
  • Lori Fredrich
  • cocktailsMeet the ProducersMilwaukee
Meet the Producers: Jimmy Luvs

It was 2009, and former accountant Jim Roeglin lost his job. 

Rather than sulking or stewing, he decided to put one of his many talents to work. He got together with a few of his good friends and started making Bloody Mary mix. After months of tinkering with recipes -- essentially reverse engineering the recipe so it would work in mass quantities -- Jimmy Luv's was born.

And it turns out it wasn't just your ordinary, run-of-the-mill mixer.

Jimmy Luv's Bloody Mary Mix is the real deal, and unlike many mixes it doesn't need more than a shot of vodka (and perhaps a garnish or two) to make a pretty spectacular cocktail.

In other words, it isn't just salty tomato juice. It's thick and rich, with notes of cumin and olive -- spicy but not overwhelming or too peppery. And people love it.

In fact, it's not so uncommon for someone who is trying a Jimmy Luv Bloody Mary for the first time to exclaim out loud, “This is the best Bloody Mary I’ve ever had!”

Jimmy Luv's comes in two varieties -- regular and "Sneaky Spicy." And both are absolutely delicious.  


  • Lori Fredrich
  • cocktailsMeet the ProducersMilwaukee