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  • Meet the Producers: Cracked Designs
  • Lori Fredrich
  • cardsdesignMeet the ProducersMilwaukee
Meet the Producers: Cracked Designs

Cute. Clever. And downright funny.
Cracked Designs is the brainchild of Milwaukee artist Tara Sheuerman. And we're absolutely in love.

After attending the Art Institute of Chicago and graduating with a BFA from the Milwaukee Institute of Art and Design in 2005, Tara worked several day jobs -- none of which she found truly fulfilling.

"I’ve always loved making things and being creative," says Tara. "I went to art school in Chicago and Milwaukee to further my education and love for the arts, but after I graduated I still wasn’t sure what I really wanted to do. It wasn’t until I made my own save-the-date wedding invitations that I knew I was completely in love with paper and design. I’ve always been obsessed with greeting cards and stationery, so it seemed really natural to find my calling in the paper world."

And what a calling it was. What started as just a hobby soon grew into a full-time business, and by 2008 Tara was selling her cards on Etsy, as well as in a variety of boutiques and shops around the U.S.

In addition to wedding invitations, Cracked Designs puts out some of the quirkiest and fun greeting cards, stationery sets and Journey Journals you can find. Their work has been featured in publications like Real Simple Magazine, Milwaukee Magazine, Draft Magazine, House Beautiful Magazine, Wisconsin Bride, and The New York Times.

Look for more from Cracked Designs in the months ahead! 

Real Simple Magazine, Milwaukee Magazine, Draft Magazine, House Beautiful Magazine, Wisconsin Bride, and The New York Times.
  • Lori Fredrich
  • cardsdesignMeet the ProducersMilwaukee